From my perspective, since brands manifest reputation, relationships and experiences, there must be accountability, and sometimes apologies are needed. Commodities, nope, not so much.
I’m thinking that while Ripe to You apparently is working to create market demand and interest in the unusual Buddha’s Hand fruit, more emphasis on the fruit’s generic name may take priority.
It also stands to reason that as Buddha’s Hand citron fruit becomes as understood as cherry tomatoes, tangelos, and bananas, the thing will speak for itself, and the brand will be paramount.
It’s also important to remember that when work is needed to create demand for a new category of products, attention on a memorable generic name can be as important as the brand name.
Thankfully for Ripe to You, the clever and memorable Budda’s Hand generic name was handed to it on a silver platter, leaving the field wide open to focus on and emphasize its brand name.