As Steve wrote about a few weeks ago, the South Texas College of Law changed its name in June to the Houston College of Law, with a newly designed brand, shown below.
This rebranding effort sought to market the school’s urban location in Houston. Since June, the school spent tens of thousands of dollars on
-Mark Prus, Principal, NameFlash Name Development
Yes, I know the title of this post is incomplete. That is what this post is all about. Marketers know that “unfinished tasks” are the most memorable. Your brain seeks “cognitive closure” and so you will remember unfinished tasks until you complete them. This effect is called the Zeigarnik
A specialty coffee roastery in San Francisco, Supersonic Coffee, has decided to rebrand to the name AKA Coffee, as reported yesterday. The impetus for the rebrand was an opposition at the Trademark Trial and Appeal Board (TTAB) by the national fast-food chain Sonic, against Supersonic Coffee’s trademark application for the word mark SUPERSONIC.
–Debbie Laskey, MBA
In May, Anheuser-Busch made news when it announced that it would change the name of its most famous brand from Budweiser to America. So, from late-May to November, in every liquor store, convenience store, gas station kiosk, discount warehouse, and supermarket, people will be saying something strange: “I’ll take a six-pack
-Mark Prus, Principal, NameFlash Name Development
The music streaming service Rhapsody just announced that they are rebranding themselves as Napster, a brand they acquired in 2011. Is bringing back this historic brand name a good idea?
Let me go on record as saying I’m a huge fan of leveraging existing brand equity in historic brand
– Jason Voiovich, Chief Customer Officer, Logic PD
It’s not a new reality show. Let’s take that off the table straight away. That said, one could be forgiven this year (of all years) for imagining a scenario in which retired basketball great Kobe Bryant teamed up with not-so-retired real estate sort-of great Donald Trump to
-Randall Hull, The Br@nd Ranch®
There is an old branding adage: A logo is no more a brand than a steering wheel is a car. Yes, both are important components, but they are not the thing itself.
So, when I heard Uber, the ride-hailing service, was “rebranding” earlier this year I thought they would
– Randall Hull, The Br@nd Ranch®
On January 10, 2016, David Bowie “left the building” after an 18 month battle with cancer — a complete shock to many of us who were fans. We didn’t know David was ill. Yes, there were the rumors of his death triggered by his heart attacks, six of them
-Wes Anderson, Attorney
A bit belated, but I finally caught a screening of Star Wars: The Force Awakens. Unbeknownst to me, the film was missing a part of the Star Wars experience many fans hold dear. And it’s all about branding.
Note: No spoilers of the film itself follow here, unless you consider a discussion
– Mark Prus, Principal, NameFlash
When a prospective client tells me that his/her product is “meant for everyone” I have to bite my tongue. You cannot target everyone. But that does not stop clients from trying to do so!
The main reason clients want to target everyone is because they do not want to eliminate