As a kid, I loved candy. But as an adult, who happens to be an intellectual property attorney, I still love candy. So you can bet your sweet tooth that I was feeling a sugar rush when I came across a pending application to register the claimed mark shown below:
The application was filed by
Last week Jelly Belly Candy Company filed a non-traditional trademark application with the USPTO to federally register the shape of its Jelly Belly candies. The claimed mark is drawn like this:
And, described like this: “The mark consists of a candy having a rounded squat kidney-like shape, with one longer side being a continuous arc
– Laurel Sutton, Senior Strategist at Catchword Brand Name Development
Wimbledon is winding down and fifth-seeded Maria Sharapova has been eliminated from the competition, dashing her hopes for a combined 10th anniversary and second Wimbledon championship. But Sharapova, despite her long career as one of the top-ranked stars in women’s tennis, has been getting
When you hear the phrase “taste the rainbow,” you’ll likely think of Skittles as it is the tagline for the candy’s long-running campaign (since 1994). The Creative Criminals website has compiled over 40 ads.
So, when I saw this package of mini peppers at the grocery store it caught my eye.
–Dan Kelly, Attorney
Late last month, Hershey Chocolate and Confectionary Corporation won an appeal at the Trademark Trial and Appeal Board to register the following as a configuration mark for use in connection with candy and chocolate:
The decision (opinion here) is straightforward and not precedential. It is somewhat interesting in that Hershey had
–Catlan McCurdy, Attorney
I celebrated Christmas in Wisconsin for the first time this year, and in addition to trying new beers and gallivanting around Milwaukee, I was introduced to a delicacy I had yet to encounter in life: fairy food. Fairy food, for those non-believers, is a chocolate candy, with a sponge-like center made
—Jason Voiovich, author of the “State of the Brand” & Vice-President of Marketing for AbleNet, Inc.
It sounds like something I’d get wrong in a game of "Trivial Pursuit".
Name the belated military attempt of King William I to restore his position as monarch over the Belgians. I might have guessed the delicious-sounding
A couple of months ago I saw in a convenience store a large Snickers point-of-sale floor-display depicting a prominent and attention-getting cross-section of a Snickers candy bar. Given Mars’ apparent interest in owning and creating non-traditional trademark rights surrounding the Snickers brand (revisit Dan’s post from earlier this year), it made me wonder whether Mars might