With the Oscars coming up in less than a month, it seems like the issue of “celebrity” trademarks is a hot topic in the media. For example, many news outlets (such as here, here, here) are covering Meryl Streep’s application to register her name. Her application (Serial No. 87765571) was submitted
Tiger Traded for Candy?
Recently capturing this Accenture billboard in the Minneapolis airport, I couldn’t help but be struck by how far the Accenture brand has moved from its previously prized spokesperson and celebrity Tiger Woods, apparently just in time for Tiger’s recent rebound on the golf course — I’ll refrain from calling it a comeback. I’m not
Creepy. Distasteful. But not at all surprising. The Blue Ivy Trademark.
Brand valuation and kids: Jay-Z, Beyonce and The Blue Ivy brand
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The “Situation” is Creating a Situation
I recently blogged about Trademarks held by and registered to the Kardashians. Another popular reality show is “Jersey Shore” that follows the lives of eight twenty-something roommates initially at the Jersey Shore (hence the name of the show), but also living in Miami and Italy during seasons 2 and 4. They are known for