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Celebrity Trademark Updates: Sean Connery and Meryl Streep

By Tucker Chambers on February 7, 2018
Posted in Trademarks, TTAB, USPTO

With the Oscars coming up in less than a month, it seems like the issue of “celebrity” trademarks is a hot topic in the media.  For example, many news outlets (such as here, here, here) are covering Meryl Streep’s application to register her name.  Her application (Serial No. 87765571) was submitted…

Tiger Traded for Candy?

By Steve Baird® on March 27, 2012
Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, Marketing

Recently capturing this Accenture billboard in the Minneapolis airport, I couldn’t help but be struck by how far the Accenture brand has moved from its previously prized spokesperson and celebrity Tiger Woods, apparently just in time for Tiger’s recent rebound on the golf course — I’ll refrain from calling it a comeback. I’m not…

Creepy. Distasteful. But not at all surprising. The Blue Ivy Trademark.

By Duets Guest Blogger on February 13, 2012
Posted in Branding, Guest Bloggers, Mixed Bag of Nuts, Trademarks

Brand valuation and kids: Jay-Z, Beyonce and The Blue Ivy brand…
Continue Reading Creepy. Distasteful. But not at all surprising. The Blue Ivy Trademark.

The “Situation” is Creating a Situation

By Tiffany Blofield on November 2, 2011
Posted in Law Suits, Trademarks

I recently blogged about Trademarks held by and registered to the Kardashians. Another popular reality show is “Jersey Shore” that follows the lives of eight twenty-something roommates initially at the Jersey Shore (hence the name of the show), but also living in Miami and Italy during seasons 2 and 4. They are known for…

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