With the Oscars coming up in less than a month, it seems like the issue of “celebrity” trademarks is a hot topic in the media. For example, many news outlets (such as here, here, here) are covering Meryl Streep’s application to register her name. Her application (Serial No. 87765571) was submitted last month for a variety of… Continue Reading
Tag Archives: Celebrity Trademarks
Tiger Traded for Candy?
Posted in Advertising, Branding, Food, Goodwill, Guest Bloggers, MarketingRecently capturing this Accenture billboard in the Minneapolis airport, I couldn’t help but be struck by how far the Accenture brand has moved from its previously prized spokesperson and celebrity Tiger Woods, apparently just in time for Tiger’s recent rebound on the golf course — I’ll refrain from calling it a comeback. I’m not sure where his… Continue Reading
Creepy. Distasteful. But not at all surprising. The Blue Ivy Trademark.
Posted in Branding, Guest Bloggers, Mixed Bag of Nuts, TrademarksBrand valuation and kids: Jay-Z, Beyonce and The Blue Ivy brand
The “Situation” is Creating a Situation
Posted in Law Suits, TrademarksI recently blogged about Trademarks held by and registered to the Kardashians. Another popular reality show is “Jersey Shore” that follows the lives of eight twenty-something roommates initially at the Jersey Shore (hence the name of the show), but also living in Miami and Italy during seasons 2 and 4. They are known for their partying,… Continue Reading
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Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More... 
Jessica Gutierrez Alm
I wasn’t planning to be a lawyer. At least that was my thinking as I began law school. This degree was going to give me a leg up in my efforts to enter the business world. Lawyers live in the grey — where there’s never a right answer, only possibilities — and the favorite lawyer answer for any seemingly yes-or-no question: “it depends.” More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Tucker Chambers
I’ve always been fascinated by brands, logos, slogans, and other creative works. I remember in my first year of middle school, asking my parents for the Adidas “three stripe” shoes to match my friends at school. More...
Martha Engel
I’ve always been passionate about smartly designed, cleverly branded, and well-crafted products – from cars to craft beer to fashion to gadgets. More...
Kyle Kroll
For me, creativity has always been a way of standing out from the crowd, doing the unexpected, and adding passion to my work. More...
Timothy Sitzmann
I have always considered myself to be a creative person. Full disclosure: I'm not claiming that I've created anything good, merely that I have created things that exist. More...
Draeke Weseman
People often ask me why my name is spelled the way it is. When I was born, my mother added an extra “e” in the middle to distinguish it from being confused with the word “drake,” meaning “male duck.” More...