The above advertising billboard is plastered all over the Twin Cities at the moment, and it got me thinking, so here I am, once again, writing about Coke Zero, remember this can?
Coke obtained a favorable decision from the TTAB early last year, ruling that ZERO is not generic for
A couple of weeks back, I captured this image from a t-shirt for sale in Starbucks’ backyard — at a shop in the Pike Place Market area of Seattle:
One of the things it brought to mind for me is the dozen year long trademark dilution case that Starbucks lost, over and over,
Fame tends to attract attention, and imitation, especially unwanted imitation from, well, even pests. The Google trademark appears to have obtained such a high degree of fame that no third party can include the word “Google” in its mark without having a problem, regardless of what the third party happens to be selling. Ron,
There is no point to spending money on advertising if those experiencing it don’t understand who’s communicating about what brand, right?
So, as drivers quickly pass by this attractive roadside billboard sign, how do they know who put out the ad? There must be a brand signature, right?
Certainly there can be no signature or