Time spent with my boys in Omaha at the College World Series is hard to beat. Although, last year, Father’s Day weekend was hard to beat too. And, the archives indicate five years ago was pretty wonderful as well. Basically, it’s all good.
On this particular road trip, we were fortunate to score tickets
Hardly a day goes by without the media reporting on some sort of trademark dispute. Enter the need for a winner and a loser, a bully and a victim.
You know the typical media drill by now, Goliath is the trademark owner and a guilty bully, and David, of course, is an innocent victim, lacking
What started as a fatherly trip to the mall with my daughter and one of her friends will end with a couple of blog posts, at least.
I don’t spend a lot of time in malls, so when I do, I’m typically on brand alert.
You could probably count on one hand the number
As we have written before, any brand extension requires the necessary due diligence to mitigate the risk of a serious trademark conflict. And, from a trademark perspective, both strength and scope of rights necessarily expand as the number of different goods and services sold under the brand grows.
If recent marketing research on
For those who haven’t seen or heard of it yet, Shark Tank is an ABC reality television series in which entrepreneurs pitch investment proposals to a panel of five wealthy and feisty “sharks” — including these independent and successful investors: Robert Herjavec, Barbara Corcoran, Kevin O’Leary
It appears that energy drink brands have found another way to expand or extend their reach while still getting their active ingredients into the bloodstreams of consumers. This past weekend I encountered the Amp brand, not only in the refrigerated cases of convenience stores, but also at the grocery store check-out register, side by side with other traditional chewing gum brands. Some other blogs have
–Dan Kelly, Attorney
This reminder is a bit late for new Christmas-season consumer products, but it bears repeating year round, as companies contemplate new products: buy domain names associated with a new product before announcing the new product. This seems like an obvious thing to do, but I regularly read stories where companies fail to
During tough economic times, we all look for places to cut costs. For anyone wondering whether it is wise to cut corners on due diligence when launching a new brand or product name, consider the consequences by reading a short piece I wrote for Create Magazine a couple of years ago, here. Nothing has