We’ve written quite a bit over the years about the Spectrum of Distinctiveness for trademarks, and the all-important difference between suggestive marks and merely descriptive ones, with only the former being allowed immediate rights based on first use.
Creativity is what separates the power of suggestion from the weakness and limbo of descriptiveness.
—Aaron Keller, Capsule
How do you feel when you’re being a bit indulgent? Guilty, perhaps. Sometimes it’s just something small, something you can enjoy without too much of an afterthought. The whipped cream atop your favorite coffee house (low fat) drink might be one of those treats. It is for me.
But recently I’ve noticed
An entire experience designed as an altered reality. Sounds like science fiction, but drop yourself into Las Vegas and you will likely see the world from a new perspective. The full bombardment of your senses is real but nothing around you really is. You feel real marble inside palaces meant to emulate palaces in Rome.