DuetsBlog Collaborations in Creativity & the Law

Tag Archives: Ferris Bueller

We’re Nine, That’s Lots of Blogging Birthdays!

Posted in Articles, Branding, Guest Bloggers, Marketing, Trademarks

Can you believe it? Nine times, we’ve celebrated our birthday with you (our amazing readers and supporters) — it all started with Dr. No and the Parade of Horribles; then a Seth milestone here. A Ron milestone there. We’ve hardly taken a day off, much less skipped a class, or been called out as absent from any serious discussion on any… Continue Reading

Ringy Dingy: A Handy PR Tool for Trademark Lawyers

Posted in Mixed Bag of Nuts

Years ago I recall hearing a veteran trademark lawyer warn intellectual property continuing legal education attendees, "When your toolbox only has a hammer in it, everything in your world starts to look like a nail." Fair enough. It’s time for all of us to revisit the contents of our professional toolbox. Last week, following the firestorm of criticism surrounding Best Buy’s cease and desist… Continue Reading

Just Verb It? Part II: A Legal Perspective on Using Brands As Verbs

Posted in Advertising, Branding, Food, Genericide, Loss of Rights, Marketing, Search Engines, Trademarks

It is probably fair to say from my initial Just Verb It? post, the many articles referenced in that post, the substantial panel of commentary to the post, and additional interest in the topic, that at least two truths about “brandverbing” are beyond much, if any, debate: (1) Lawyers (including the International Trademark Association’s guidelines on proper trademark use) routinely advise brand… Continue Reading