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Tag Archives: Hockey

University of North Dakota Abandons Sioux Mascot, but not Sioux Mark

Posted in Famous Marks, First Amendment, Loss of Rights, Mixed Bag of Nuts, Trademarks

The weekend of October 20-21, 2017, the Minnesota Golden Gophers and North Dakota Fighting Hawks traded wins in one of college hockey’s most competitive series. While watching the NCHC broadcast, an ad for the “Sioux Shop” appeared on screen. The ad explained that the Sioux Shop sells North Dakota fan gear at Ralph Englestad Arena… Continue Reading

Registrations for Golden Knights Still Refused…Partially

Posted in Mixed Bag of Nuts, Trademarks, USPTO

Another update on my series of posts following the newest NHL expansion team, the Las Vegas Golden Knights, and the difficult time they’re having prosecuting their trademark applications. The applicant Black Knight Sports and Entertainment LLC (I’ll call applicant “the team”) applied to register LAS VEGAS GOLDEN KNIGHTS and VEGAS GOLDEN NIGHTS in connection with… Continue Reading

Sensory Overload

Posted in Advertising

As an attorney, one of my most oft-committed sins against the art of persuasion is forgetting that brevity is key. Get in, deliver your message, and get out. In contrast, concise delivery of a message is something that good branding and advertising generally excel at. I say "generally," because as I was sitting at/in/on/around/near Mall of… Continue Reading