The James Bond franchise is one of the most well-known and successful movie franchises in history. There are few characters who reappear in 23 full length movies, let alone have the 23rd movie reach the top of the box office charts. The James Bond franchise, however, has obtained a unique status among average viewers and
– Mark Prus, Principal, NameFlash
Tom Cruise is 5’ 7” tall, but you would never know it based on the way Hollywood portrays him in the movies. Just look at his relative height in these scenes from some of his movies.
Hollywood uses technical tricks like having the leading man stand on “apple boxes” or…
—Joy Newborg, Attorney
New ideas are the lifeblood of Hollywood and television, as executives are scrounging to find the next wildly popular Avatar or “Friends.” However, there is a little evil known around the industry as idea theft, where a person believes that their idea has been used but they were not given …
Unable to resist a good trademark story, I snapped this photo in one of the countless gift shops along Hollywood Boulevard, as my family searched for various stars and did the "Walk of Fame," a week or so ago. What drew us into this particular shop was a striking wall full of shelves displaying what appeared to be rows upon rows of mini-Oscar gift statuettes.
Unlikely, however, as the Academy of Motion Picture Arts & Sciences "has carefully limited reproductions of the Oscar statuette . . . ." In fact, the Academy has a pretty controlled press-kit full of legal regulations, and the only trinkets that the Oscar trademark is federally registered for appears to be clothing, books and pamphlets; and the non-verbal two-dimensional depiction of the Oscar statuette is federally registered as a trademark for only clothing, pre-recorded videotapes, and books and pamphlets, no trophies or other gift items, it appears.
Indeed, upon closer inspection, the shop’s sign appropriately reads: "Small Trophy $8.99." It struck me that this is literally the sign of an effective trademark enforcement program. Left to their own devices, it wouldn’t be surprising to see shopkeeper’s signage reading "take home your very own Oscar style trophy," or "Oscar style trophies for sale," but the well-trained sign makes no such mentions and it does not utter the words "Oscar" or "Academy Awards," presumably because the Academy’s Oscar trademark police frequently patrol these parts. Or, perhaps when you’re positioned on Hollywood Boulevard, tourists get the picture, so to speak, without the use of another’s probably famous trademark.
What about when your gift or trophy shop is not on Hollywood Boulevard, but instead, somewhere along the Information Superhighway or beyond?Continue Reading The Sign of a Successful Trademark Enforcement Program