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Debbie Millman Interviews Seth Godin

By Steve Baird® on May 13, 2014
Posted in Articles, Branding, Marketing

(The) INTA was not in the cards this year, as Hong Kong would have been a very long flight, and besides, Boston (Strong) prevailed instead, to feed my insatiable hunger for creative inspiration at HOW Design Live 2014.

Barbara Walters, (the) Oprah, step aside, here comes Debbie Millman of Sterling Brands:

This interview…

Anatomy of a Trademark Warning Ad

By Steve Baird® on June 25, 2013
Posted in Advertising, Genericide, Loss of Rights, Marketing, Non-Traditional Trademarks, Trademarks, USPTO

For those attending the HOW Design Live Conference in San Fransisco, you may have noticed the inside cover of HOW’s Special Issue on Interactive Design and Typography, most likely penned by a nervous trademark type:

 

Nervous, I say, because these types of advertisements frequently are…

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