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I See (Unintended) Branding Irony (Again)

By Steve Baird® on May 8, 2012
Posted in Advertising, Branding, International, Marketing, Trademarks

Dan sees blue ovals, I see and enjoy branding irony — especially irony that appears unintended.

Take the example to the right, an ad for EagleBank, a community bank operating in the Washington, D.C. area.

While mingling with more than 9,000 other trademark lawyers from around the world who have descended upon…

Incongruity in Advertising?

By Steve Baird® on November 30, 2011
Posted in Advertising

My post from a couple of days ago, commenting on Chick-fil-A’s EAT MOR CHIKIN slogan and the associated Cow Campaign and advertisements, neglected to discuss an issue — one so important — that I’m compelled to raise it now, as it appears to have disturbed my otherwise healthy cognitive system.

It has disturbed me as much as one of my amphibian-loving…

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