Before we think predictions for 2019, let’s consider the vast ground we’ve covered in 2018:
In April, news broke that two iconic alcohol brands were joining forces to create a remarkable new beer: Jim Beam Budweiser Copper Lager. Fruit of the joint labor is now available for consumption:
The unique combination doesn’t appear destined to fall flat, as in the early days since launch, it seems to be
–Dan Kelly, Attorney
Last year, I commented on the ubiquity of blue ovals in branding. Today, I’m wondering about the BLACK trend in whiskey branding. Many whiskey distilleries produce BLACK-branded labels:
Of course, some don’t use the word BLACK, but do use black labels:
Even when these companies do not use the word BLACK in