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Tag Archives: Jim Beam

Budweiser and Jim Beam on the Same Team

Posted in Advertising, Articles, Branding, Food, Marketing, Trademarks, USPTO

In April, news broke that two iconic alcohol brands were joining forces to create a remarkable new beer: Jim Beam Budweiser Copper Lager. Fruit of the joint labor is now available for consumption: The unique combination doesn’t appear destined to fall flat, as in the early days since launch, it seems to be attracting even… Continue Reading

I See Black Labels

Posted in Branding, Dilution, Loss of Rights, Marketing, Trademarks

–Dan Kelly, Attorney Last year, I commented on the ubiquity of blue ovals in branding.  Today, I’m wondering about the BLACK trend in whiskey branding.  Many whiskey distilleries produce BLACK-branded labels: Of course, some don’t use the word BLACK, but do use black labels: Even when these companies do not use the word BLACK in a particular… Continue Reading