Dilly Dilly, Minnesota Vikings Going to Philly By Steve Baird® on January 15, 2018 Posted in Advertising, Articles, Branding, Food, Marketing, Television, Trademarks, USPTO Wow, words don’t and could never describe the emotions behind the last ten second fourth-quarter TD and Vikings win over the New Orleans Saints — Who Dat Nation — last night in Minneapolis: Hat tip on the title, to a lubricated fan leaving U.S. Bank Stadium after the game — the whole Dilly Dilly thing seems kind of silly, but it’s fun to say, thanks Anheuser-Busch and Wieden+Kennedy: The Dilly Dilly marketing phrase has gone viral and taken on meme status, so beyond the intent-to-use filing by Anheuser-Busch, many third party trademark filings are piling on, stay tuned. Meanwhile, the Vikings are one step closer to Super Bowl LII . . . .