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Dilly Dilly, Minnesota Vikings Going to Philly

By Steve Baird® on January 15, 2018
Posted in Advertising, Articles, Branding, Food, Marketing, Television, Trademarks, USPTO

Wow, words don’t and could never describe the emotions behind the last ten second fourth-quarter TD and Vikings win over the New Orleans Saints — Who Dat Nation — last night in Minneapolis:

Hat tip on the title, to a lubricated fan leaving U.S. Bank Stadium after the game — the whole Dilly Dilly thing…

The Most Interesting Trademark Issue In The World

By Tim Sitzmann on June 27, 2014
Posted in Law Suits, Trademarks, Truncation

We tend to highlight famous people, famous brands, or cutting edge legal developments here at Duets Blog. Our primary concern is to put rumps in the seats and and then inch said rumps towards their respective seat edge.

I apologize in advance for setting the bar for excitement too high, but this post…

There is only one Lord of the (Olympic) Rings…but then there was Sochi

By Duets Guest Blogger on February 19, 2014
Posted in Advertising, Branding, Fair Use, International, Marketing, Social Media, Television, Trademarks

There is only one Lord of the Ring, only one who can bend it to his will.  And he does not share power.  – Gandalf, Lord of the Rings

As we have posted about more than a few times on DuetsBlog over the years (like here and here), the OLYMPICS trademark and the Olympic…

Is your brand wearing a meme?

By Duets Guest Blogger on September 10, 2013
Posted in Branding, Guest Bloggers, Mixed Bag of Nuts

– Aaron Keller, Managing Principal, Capsule

Modern brands are not built on the creative genius of campaigns by ad agencies.  This may be new to you, and if so, sorry for the spoiler, but while we’re at it, Santa doesn’t exist either.

So, how are they built?

Memes.

A meme (/ˈmiːm/; meem)…

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