Loyal readers know how important look-for advertising can be in making the difference between establishing trademark ownership in the shape or configuration of a product, and being left with nothing but a goose egg (as opposed to a Big Green Egg). That’s not to say, the clunky words “look-for” are required, yet something equivalent
Self-Inflicted Cuts That Can Kill a Trademark?
We have some razor sharp readers and guest bloggers. We’re deeply thankful and especially grateful when our readers and guest bloggers send us real life illustrations of marketing pitfalls we’ve identified, sliced and diced here on DuetsBlog. They provide more great teaching tools.
Hat tip to our own James Mahoney of Razor’s Edge Communications for
Overbranding: Can You Dilute Your Own Brand?
–Dan Kelly, Attorney
Do you recognize this trademark? 
How about this one? 
Any guesses about what sources these represent? The first is a trademark for Victorinox AG. The second is a trademark for Wenger NA, Inc. Do either of these remind you of anything else? How about a Swiss Army knife?
I clearly remember receiving