Not all ambush marketing is created equal. Some can cross the line and create a likelihood of confusion as to sponsorship. Some falsely advertises. But, some is totally fair use and lawful.

This current promotional banner by La-Z-Boy is capitalizing on the excitement surrounding the upcoming Super Bowl weekend festivities, but without reasonable risk of

Brent Carlson-Lee

I’m a huge supporter of the growing food entrepreneur community in Minnesota, and am amazed by the number of the great products that are now on shelves in grocery stores and co-ops across the country.

Bee Free Honee, an all-natural, plant-based honey substitute.

Seven Sundays, an all-natural gourmet muesli.

Philia

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An open call for change. Change where it counts, in brands.

Don’t read this if you have a closed mind and can’t imagine a different future beyond tomorrow. You know who you are, this will make you cringe and we don’t need that on our conscience.

For the remaining, take a minute to consider