In the midst of all our discussion about “trademark bullying,” I couldn’t resist picking up this “No Bull” postcard from Manny’s Steakhouse in Minneapolis, Minnesota.

You may recall Dan previously wrote about Manny’s promoting similar images with the phrase “One Helluva Sac Lunch”. Dan also noted the irony of the best beef coming

Every now and then, I come across branding campaigns which make me ask "What were they thinking?"  Although the question may sound condescending, I often ask it in a literal sense, trying to figure out why advertisers made certain decisions.  

One particular advertising campaign that I can’t figure out is the "Land of Beef."