—John Reinan, Senior Director at Fast Horse, a Minneapolis consumer marketing agency

With baseball’s annual All-Star game set for tonight, it’s a good time to tell a tale calculated to drive any IP lawyer insane: how the National Pastime concocted and enshrined an entirely fictitious tale of the game’s origins.

Anyone who’s visited

Mark ImageMark ImageMark ImageMark ImageAlcclelogo

A picture can say a thousand words; so does a face. The same is probably true of non-verbal logos, including the several federally-registered “Chief Wahoo” logos, shown above (all apparently still in use by the “Cleveland Indians” professional baseball team, according to their latest trademark filings).

So, what do they say to you?

My take? I can think of quite a few words to describe them, but none includes the word “honor,” as is often the claim made by those in favor of keeping Native American mascots.

From my perspective, “Chief Wahoo” is the non-verbal equivalent of the Redskins racial slur that I blogged about last week.

Last month I blogged about Non-Verbal Logos That Can Stand Alone, and while “Wahoo” certainly can “stand alone” as a non-verbal logo, unlike the famous Nike Swoosh and McDonalds Golden Arches, “Wahoo” should simply “stand alone” in the corner of a dark closet with the door shut and locked.


Continue Reading