With the growing popularity of e-sports (multiplayer video-game sports competitions, often played by professional gamers for spectators–also stylized “eSports”), I’ve seen an increasing number of trademark disputes not only between video-game companies, but also between video-game companies and other non-electronics businesses selling physical goods or services. It is interesting to observe the arguments regarding bridging
MLB to Oppose (maybe) Blizzard’s Overwatch League Logo
If you’re a video game fan like me, you’re probably familiar with Blizzard Entertainment and their assortment of popular games, such as Starcraft, Diablo, and World of Warcraft. One of Blizzard’s newest games is Overwatch, a multi-player, first-person shooter game. One aspect of this game is the Overwatch League, a series of tournaments
Wahoo: Non-Verbal Equivalent of Racial Slur
The Cleveland Indian’s loss last evening in the World Series ensures that Chief Wahoo will not end the 2016 MLB season at Chicago’s Wrigley Field, but instead Cleveland’s Progressive Field:
I’ve written before about how the Wahoo logo is the non-verbal equivalent of a racial slur and about the severe irony in Wahoo’s grotesque racist
Avid Fan Co-Creation of Branding Symbols
When my daughter walks into a Starbucks (given her avid fan status, she does so often with her spending money in hand), she is typically greeted by an employee who says, “I love your shirt, where did you get it”?
Her response, “I made it” (turns out that is pretty easy), frequently prompts a flattering
Bo Knows, How To Beat a Trademark Bully
This Bo might not have won the Heisman Trophy, he might not have played in the NFL or MLB, he might not have enjoyed a lucrative Nike endorsement deal, and he might not have been named ESPN’s greatest athlete of all time, but this Bo — the defiant Vermonter, a/k/a
The World Cup of Counterfeit All-Stars
There’s a sports fever in the air of the homeland of the DuetsBlog team. The World Cup final is Sunday and, from my office window, I have seen an ever-growing number of soccer fans on the rooftop lawn of Brit’s Pub to watch the matches. I’m not much of a soccer fan, but I am
Pepsi Gets Grip on MLB All-Star Extravaganza
How cool is it to have the MLB All-Star Game and related events, right here in Minneapolis? Very.
As the advertisement shows, Pepsi is playing a large role in the event, as the “Official Soft Drink” of the MLB All-Star Game.
As attractive as the ad is, sadly, I suspect that only trademark types and
The True Meaning of C [hristmas]
Yes, it has finally arrived: the end of December. Whether you’re someone who views the day as bitter sweet, dreading the day when the dirty looks from your neighbors force you to finally take down your decorations in February, or whether you were ready for it all to be the over the very moment you
When You’re A Jet You’re A Jet All The Way … Unless You Eventually Become A Coyote Or Start Out As A Thrasher
For those of you following professional sports generally, and hockey in particular, you now know that Winnipeg has a new NHL team called the Winnipeg Jets. The “new” Jets recently unveiled their updated logo which you can see compared to the old logo above. Now, the “new” Jets are not to be confused with the former NHL
Which Non-Verbal Logo Doesn’t Belong?
Welcome to another addition of Non-Verbal Logos that truly stand alone (without words). Other additions here and here. The latter was generously republished by David Airey.
So, as we’ve said before, pictures can say a thousand words, but which logo doesn’t belong here:
.gif)
My answer below the jump.Continue Reading Which Non-Verbal Logo Doesn’t Belong?