One reason trademark rights exist is to protect brand and product identities from the ill effects of confusion in the marketplace.
So it’s hard to imagine a scenario where exclusive naming rights could in fact create confusion.
But here it is.
“As part of trade talks, the European Union wants to ban
—Laurel Sutton, Principal at Catchword Brand Name Development
You may be aware that there is a large sports arena located in Oakland, California, wherein both the Oakland A’s and the Oakland Raiders play their respective sports. You may further be aware that this edifice is commonly known as “the Oakland Coliseum”
As I was perusing ESPN.com, I came across an interesting installment on their Page 2 Power Rankings. For the uninitiated, Page 2 Power Rankings is a light-hearted ranking of the top sports-related stories grabbing headlines over the previous week (or two, or three, I’m not sure of the frequency). As a Minnesotan and an NFL
Do you suppose that the Mall of America ever thought about its brand name being associated with a "roof collapse" when it signed on and paid for the naming rights at the aging Mall of America Field, the nearly thirty year old inflatable indoor venue "formerly known as" the Hubert H. Humphrey Metrodome, located in Minneapolis
–Dan Kelly, Attorney
I recently traveled to Omaha and noticed the following billboard:
For those not familiar with these companies, Qwest Communications is a telecommunications company that services many western states. Cox Communications is another relatively large telecommunications company. Both serve the Omaha area. The billboard is an example of nominative fair use, which Steve