We continue to have Super Bowl LII on our minds here in the Twin Cities. It’s hard to avoid thinking about the upcoming “Big Game” with ads like these blanketing our skyway maze: Turns out, everyone wants to have a little piece of the action in this upcoming event, even without the formality and cost… Continue Reading
Tag Archives: National Football League
Anticipating Super Bowl L: A Branding Loser?
Posted in Advertising, Articles, Branding, Famous Marks, Infringement, Marketing, Mixed Bag of Nuts, Non-Traditional Trademarks, Product Configurations, Sight, TrademarksNow that Super Bowl XLIX is in the rear view mirror, and the New England Patriots have been duly congratulated for winning anything but a Mediocre Bowl, for those of us with no pigskin in the big game this year, it’s time to think about the possible magic of Super Bowl L. Wait what? Is… Continue Reading
The R-Word, Postponing the Inevitable
Posted in Almost Advice, AlphaWatch, Articles, Branding, Law Suits, Marketing, Trademarks, TTAB, USPTOAs many anxiously await the Trademark Trial and Appeal Board’s (TTAB) decision in Blackhorse v. Pro Football, Inc., a trademark cancellation action seeking to revoke six federal service mark registrations containing the R-Word (issued between 1967 and 1990), the pressure is mounting for the NFL team located near our Nation’s Capital to stop postponing the inevitable: A name change. Change… Continue Reading
Another Victory for Lombardi
Posted in Copyrights, Goodwill, Infringement, Law Suits, Trademarks–Dan Kelly, Attorney There have been a number of NFL headlines out of Minnesota this season, most of them ranging from ridiculous to deflating, that is, if you’ve been following the (mostly) hapless Vikings and their hapless stadium. Here’s one from last week: the NFL won a motion for partial summary judgment in Minnesota’s Federal District Court… Continue Reading
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Steve Baird
Just so you know, I'm all about brands and the law, both professionally and personally. I regularly annoy family and friends in retail stores by focusing on product labels—not to buy the product, but to read the fine print and ask, "Who owns these brands" and "Did they really register those marks?" More... 
Jessica Gutierrez Alm
I wasn’t planning to be a lawyer. At least that was my thinking as I began law school. This degree was going to give me a leg up in my efforts to enter the business world. Lawyers live in the grey — where there’s never a right answer, only possibilities — and the favorite lawyer answer for any seemingly yes-or-no question: “it depends.” More...
Tiffany Blofield
Although my initial career path was to be one of the Supremes (not the musically talented ones with platform shoes and sequins, but rather, the nine wearing sensible shoes and pressed black robes in DC), I will likely stay in Minnesota as I have never lived anywhere else. More...
Tucker Chambers
I’ve always been fascinated by brands, logos, slogans, and other creative works. I remember in my first year of middle school, asking my parents for the Adidas “three stripe” shoes to match my friends at school. More...
Martha Engel
I’ve always been passionate about smartly designed, cleverly branded, and well-crafted products – from cars to craft beer to fashion to gadgets. More...
Kyle Kroll
For me, creativity has always been a way of standing out from the crowd, doing the unexpected, and adding passion to my work. More...
Timothy Sitzmann
I have always considered myself to be a creative person. Full disclosure: I'm not claiming that I've created anything good, merely that I have created things that exist. More...
Draeke Weseman
People often ask me why my name is spelled the way it is. When I was born, my mother added an extra “e” in the middle to distinguish it from being confused with the word “drake,” meaning “male duck.” More...