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Tag Archives: National Football League

Super Bowl Ambush Marketing Games Begin?

Posted in Advertising, Articles, Branding, Fair Use, False Advertising, Marketing, Non-Traditional Trademarks, Trademarks

We continue to have Super Bowl LII on our minds here in the Twin Cities. It’s hard to avoid thinking about the upcoming “Big Game” with ads like these blanketing our skyway maze: Turns out, everyone wants to have a little piece of the action in this upcoming event, even without the formality and cost… Continue Reading

Anticipating Super Bowl L: A Branding Loser?

Posted in Advertising, Articles, Branding, Famous Marks, Infringement, Marketing, Mixed Bag of Nuts, Non-Traditional Trademarks, Product Configurations, Sight, Trademarks

Now that Super Bowl XLIX is in the rear view mirror, and the New England Patriots have been duly congratulated for winning anything but a Mediocre Bowl, for those of us with no pigskin in the big game this year, it’s time to think about the possible magic of Super Bowl L. Wait what? Is… Continue Reading

The R-Word, Postponing the Inevitable

Posted in Almost Advice, AlphaWatch, Articles, Branding, Law Suits, Marketing, Trademarks, TTAB, USPTO

As many anxiously await the Trademark Trial and Appeal Board’s (TTAB) decision in Blackhorse v. Pro Football, Inc., a trademark cancellation action seeking to revoke six federal service mark registrations containing the R-Word (issued between 1967 and 1990), the pressure is mounting for the NFL team located near our Nation’s Capital to stop postponing the inevitable: A name change. Change… Continue Reading

Another Victory for Lombardi

Posted in Copyrights, Goodwill, Infringement, Law Suits, Trademarks

–Dan Kelly, Attorney There have been a number of NFL headlines out of Minnesota this season, most of them ranging from ridiculous to deflating, that is, if you’ve been following the (mostly) hapless Vikings and their hapless stadium. Here’s one from last week:  the NFL won a motion for partial summary judgment in Minnesota’s Federal District Court… Continue Reading