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Tag Archives: Oprah

‘O’ Stands for Oklahoma, Ohio, Oprah…

Posted in Articles, Branding, Fair Use, Famous Marks, Law Suits, Marketing, Mixed Bag of Nuts, Sight, Squirrelly Thoughts, Trademarks, USPTO

As Steve blogged earlier this week, we’ve had a lot of “zero” on the mind lately—marks related to the word and numeral. It got me thinking about the letter ‘O,’ especially since it has been in recent trademark news. If you missed it, The Ohio State University and Oklahoma State University are now dueling it… Continue Reading

Debbie Millman Interviews Seth Godin

Posted in Articles, Branding, Marketing

(The) INTA was not in the cards this year, as Hong Kong would have been a very long flight, and besides, Boston (Strong) prevailed instead, to feed my insatiable hunger for creative inspiration at HOW Design Live 2014. Barbara Walters, (the) Oprah, step aside, here comes Debbie Millman of Sterling Brands: This interview was thoroughly… Continue Reading

Affiliate Marketing

Posted in Advertising, Domain Names, Food, Guest Bloggers, Infringement, Law Suits, Marketing, Trademarks

Trademark Infringement is a sticky subject online. Our first blog talked about Twitter and trademark infringement and today I want to address trademark infringement in relation to affiliate marketing.  Affiliate Marketing is a process that rewards a blog or website for every customer that is brought to the company (the affiliate) that blog or website… Continue Reading

Single Letter Chewing Gum Brands: A Lasting Flavor or Just B S?

Posted in Advertising, AlphaWatch, Branding, Food, Marketing, Trademarks

                 My recent family road trip through the heartland had me spending more time than usual pumping gas and shopping in convenience stores, so a few chewing gum brands "gone single letter" caught my eye. As you may recall, I already have reported on Single Letter Envy in Hotel Branding…. Continue Reading

Personal Branding and Trademarks: Avoiding One-Dimensional Caricatures

Posted in Branding, Marketing, Trademarks

A lot can be learned about personal branding from Winnie the Pooh & Friends: Many years ago we had a family friend who believed she was able to simplify anyone she encountered into a character from Winnie the Pooh & Friends. He’s a real Tigger, so impulsive. She’s a Piglet, such a worry-wort. He’s so Rabbit, a regular self-proclaimed know-it-all. She is so curiously… Continue Reading

Best Brand Development? Oprah!

Posted in Branding

— Karen Brennan, Attorney While on maternity leave, I watched a lot of daytime television. From this experience a learned a few things.   First, I am incredibly happy I didn’t discover A Baby Story until after I had given birth. Second, whatever Oprah mentions turns to gold. Oprah’s marketing power comes as no surprise to anyone. She has… Continue Reading