– Debbie Laskey, MBA
There is an often-overlooked aspect of marketing that can be considered a distant relative. Public relations, also referred to as PR, is this sometimes forgotten but very important component of marketing promotions. At its core, PR can be defined as managing a brand’s image and reputation, but it touches all
– Aaron Keller, Managing Principal, Capsule
There was a time, back in the day, when you could just “Google” yourself and that was the best way to assess the value of your personal brand. Simple quantifiable way to see how many mentions you had on Google’s interwebs (the reference is intentional). And, you could
– Debbie Laskey, MBA
The recent Oscar awards show is in the history books. While the show may not have been very exciting, there is something that continues to generate buzz in social media circles. Ellen DeGeneres promoted a Selfie, a photo of several of her A-list pals taken by someone else.
Ellen asked
Simon Bennett, partner and Rachel Cook, associate Fox Williams LLP
Social media companies are some of the biggest growth businesses out there and the very nature of their businesses is global. One of the stronger performers is Pinterest, which offers an online platform to manage images and other content on an online pinboard. As
– Nancy Friedman, Wordworking
A few years ago I began tracking a trend in startup naming: names that ended in -ly. Adly, Chirply, Letter.ly, Planely, Shoply, Weebly—my first list included 29 such names, some of them dot-coms and some that used the .ly domain (the Libyan country code).
My initial impression was that this was
– Debbie Laskey, MBA
Do you use Thanksgiving to thank your customers and, in the process, build your brand equity and awareness? If not, you’re missing a big opportunity.
With November in full swing, don’t make the mistake of focusing only on revenue from Black Friday, Cyber Monday, and after-Christmas sales. Instead, add a
– Debbie Laskey, MBA
In today’s crowded marketplace, how do brands stand out? How do they get as much positive brand awareness and exposure as possible without spending more than their marketing budgets allow? In addition to providing excellent customer service and creating amazing customer experiences, one way is to add co-branding to the
–Catlan McCurdy, Attorney
Earlier this spring, I discussed copyright liability for Pinterest users, anticipating that the debate would continue into the summer. But concerns over pinning copyrighted material has petered out faster than the public’s interest in Tom Cruise, and after attending a fantastic Social Media and Law panel discussion on Tuesday, I’m wondering
–Catlan McCurdy, Attorney
First, there was copyright. Then, there was Pinterest. And now, there is drama. The words “copyright infringement” and “Pinterest” have been thrown around a lot recently, mainly due to the blog post of one photographer/lawyer, Kirsten Kowalski. Kirsten recently blogged about her decision to break up with Pinterest aka
—Aaron Keller, Principal at Capsule
Art, design and all that is valuable in this area has always been an interest of Capsule’s. We are in what some call the “graphic arts” business and while we never use that phrase, our appreciation for art is always present.
In the last couple of weeks there have been