Verbing the DirecTV Brand Name By Steve Baird® on January 9, 2011 Posted in Advertising, Branding, Genericide, Marketing, Television, Trademarks Yet another brand name and trademark being promoted as a verb in the tagline or signature at the end of each television commercial: "Don’t Just Watch TV. DirecTV." For more on the subject of trademark verbing and the risk of genericide: Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I Just …