Yet another brand name and trademark being promoted as a verb in the tagline or signature at the end of each television commercial: "Don’t Just Watch TV. DirecTV."

For more on the subject of trademark verbing and the risk of genericide:

I’m not too worried about the DirecTV brand name and trademark becoming generic and part of the public domain, at least, based on this verbing use, are you?

Moreover, I like it, as suggested, DirecTV is seeking registration of the verbed tagline, here, here, and here.