Yet another brand name and trademark being promoted as a verb in the tagline or signature at the end of each television commercial: "Don’t Just Watch TV. DirecTV."
For more on the subject of trademark verbing and the risk of genericide:
Telecommunications
An Ounce of Prevention is Worth a Pound of Cure
By Duets Guest Blogger on
Posted in Almost Advice, Trademarks
The importance of logos in branding has been discussed in detail. Although words are generally thought of as the most dominant portion of a trademark because they are spoken by consumers, the logos themselves convey equally powerful and important messages. Which is why this element in the overall branding strategy should be cleared by trademark counsel prior…