Since the origin of trademark use guidelines, there has been immutable, black and white legal direction against using brand names (and the trademarks that protect them), as nouns or verbs. If you’ve seen more flexible rules, please share.
Yet, marketers have recognized the power verbs have over nouns and adjectives.
Highlighting the
As the drum beat grows for our interview of Seth Godin tomorrow, it is only fitting that we are reminded of the importance of embracing tension and the ruckus we’ve set out to make here.
Seth’s fabulous and penetrating new book called This is Marketing, will be released tomorrow, no doubt another best-seller,
Uber, the popular brand that helps people arrange prompt ground transportation, is now also being called a verb. The Star Tribune recently reported that the founder of iHail, a recent competitor of Uber in the Twin Cities market, would like to achieve the same anointed status: “I want iHail to become a verb,
With the upcoming 2012 presidential election, this is the time during our American political cycle where spinning is almost a sport — at least an expected activity. Puns intended, as you’ll see.
Over the last several years, I’ve heard my wife speak about “spinning classes” at a local health club (mind you, not at
I’ll have to say, I really enjoyed Aaron Keller’s guest post from yesterday. In addition to the valuable insights he provided, it got me thinking about some perhaps unrelated, but parallel topics of likely interest to legal and marketing types.
Aaron wrote about the importance of a brand being honest with itself and others. He expressed the
Last week I had the distinct pleasure of participating in a ninety-minute webinar with my good friend, frequent and eloquent guest-blogger on DuetsBlog — Aaron Keller of Capsule — complete with some friendly banter on the following: "Hot Marketing Topics with Trademark and Legal Implications."
Minnesota Continuing Legal Education has generously provided a link where the webinar can be viewed in its entirety, here.
As
We have been following the truncation trend to single-letter branding symbols for some time now.
Visa appears to be heading in this direction with the relatively new V logo:
Based on trademark filings at the USPTO, it appears Visa began using this single-letter V logo by itself back in 2008 with the launch of
Well, perhaps more than just about every trademark use guideline in existence, including those offered by the International Trademark Association (INTA) ("NEVER use a trademark as a verb"):
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(television commercial link on Youtube here)
Maybe because you have been following the trademark verbing dialogue here on DuetsBlog and you have learned all
I heard a radio spot the other day for Milwaukee, Wisconsin-based department store retailer Kohl’s:
"The More You Know, The More You Kohl’s."
Apparently not a new example of brandverbing, yet it continues, despite the ridicule of being called "The Absolute DUMBEST Slogan Ever," enduring grammatical criticism from at least one
Recovering from a nasty bout of walking pneumonia over the last couple of days, I probably spent more time (at least, mindless time) in front of the television than the last several months combined.
One thing that caught my eye during a brief and surprisingly mindful moment while I suffered was another brand to recently jump on the brandverb