Uber, the popular brand that helps people arrange prompt ground transportation, is now also being called a verb. The Star Tribune recently reported that the founder of iHail, a recent competitor of Uber in the Twin Cities market, would like to achieve the same anointed status: “I want iHail to become a verb, just like Uber.” So, let’s say trademark types might be cringing.
- Googling Doesn’t Break Google Trademark
- When You Verb Your Trademark, You Know What?
- How Realistic is the Risk of Trademark Genericide?
- Visa Branding: A Combined Alpha & Brand Verbing Alert
- Riding the Brandverb Wagon Without a Seat Belt
- This is How You Verb Your Brand
- Just Verb It? A Legal Perspective on Using Brands As Verbs: Part I
- Just Verb It? Part II: A Legal Perspective on Using Brands As Verbs
- Just Verb It? Part III: Testing the “Slippery Slope” of Using Brands as Verbs
- Managing The Legal Risk of “Verbing Up” Brands and Trademarks
Hat tip to Joel Leviton, who by the way did a very nice job earlier today presenting “Key IP Issues in Advertising Law” at the Minnesota IP Institute in downtown Minneapolis.
My question, has Uber become the brandverb über alles? (the link exists for those of you who didn’t get the pun in the title of my post or take German in high-school)