Before you answer the question posed in the title of this post, your initial question might be: What is an App-Based Ride Service?
The Minneapolis St. Paul International Airport is using a handy sign directing passengers on where to go to access their favorite one, does that help?
I’m thinking the designated area in the
This roadside sign near exit 115 on Interstate 94 in Wisconsin was hard to resist capturing.
My first thought: I hope more care goes into the tattoo removal process than it took to create the cold, basic sign shown here.
And, hearing how painful tattoo removal is, the stark blood red letters don’t demonstrate an
The words we choose to use in commercial signage, advertising, and marketing materials mean something. That’s why we use them, to communicate a fact, an opinion, or perhaps some other message.
The use of certain words, can carry implied meanings too, some intended, and perhaps some unintended.
For example, yesterday Seth Godin wrote this about
Guys and gals on the street waiving orange flags aren’t the only parking lot lures in Twins Territory:
We’ve talked before about how some of those doing business or advertising in close proximity to Minneapolis’ brand new Target Field — home to the Minnesota Twins — appear to see advantage in using the Twins name (and now
Hopefully you enjoy riddles. It is late Sunday afternoon, 4:30 pm to be exact. Too early for valet parking at Fogo de Chao, a wonderful Brazilian steakhouse, so you drive two blocks and enter a parking lot with the following sign:
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You had a very nice dinner and now you’re ready to leave the parking lot at 6:15 pm. Based on the above sign (and contract, by the way), how much do you owe the parking attendant? Instead of humming the Jeopardy thinking music theme song, might I suggest you consider humming the 1970 Five Man Electrical Band tune “Signs” during your calculation. And for any ’70s challenged folk, I’ll prime the pump for you: “Sign, sign, everywhere a sign, blocking out the scenery, breaking my mind, do this, don’t do that, can’t you read the sign?”Continue Reading Are Your Business Signs and Brand on the Same Page?