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April Thanksgiving for Ron’s March Accolades

By Steve Baird® on April 3, 2017
Posted in Articles, Branding, Famous Marks, Mixed Bag of Nuts, Technology, Trademarks

JustiaTopIPBlogs4-2-17

Imagine my surprise as I was scanning some recent posts from some of the leading IP blogs — multitasking while watching the Zags beat South Carolina on Saturday evening — to find my brand name in the title of Ron Coleman’s recent post on his famous Likelihood of Confusion blog:

“Steve Baird makes trademark blogging

…

What Does Snapchat Need to be Identified?

By Steve Baird® on March 27, 2017
Posted in Advertising, Articles, Branding, Marketing, Non-Traditional Trademarks, Sight, Social Media, Technology, Trademarks

My daughter captured this striking photo on a recent trip to Times Square in New York City:

GDBSnapchatAdTimeSquare

Here is my less-artsy close-up of the same advertising, to focus in on the Snapchat logo, complete with its rounded-corner square border and dot matrix surrounding the ghost shape:

SRBSnapchatAdTimeSquare

What do you think, should we add the ghost…

What’s the Story with STORIES?

By Duets Guest Blogger on August 25, 2016
Posted in Genericide, Patents, Social Media, Social Networking

-Martha Engel, Attorney

Instagram recently released a new feature called Instagram Stories, which allows users to curate a collection of photos or videos of moments to share with friends for them to view, but then it disappears after a day.  The thing is Snapchat, a competing photo sharing app, already had a feature called…

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