-Martha Engel, Attorney
It’s rare that we focus on descriptions of goods or services here, but one of the most common reasons that a trademark for a brewery or winery is refused registration at the Trademark Office comes down to the description of services. “Brewery services” and “winery services” are popular descriptions often used by
Another day, another new social network. Microsoft has thrown its hat into the ring by launching so.cl (perhaps one of you branding peeps can explain these misspelled words, abbreviations, and abundance of per.iods). Yes, you pronounce it “social.”
Part Google (and G+) and part StumbleUpon, So.cl seeks to bring content to the user via feeds,
Sorry, people. You just can’t turn off Facebook’s migration to the Timeline.
For those of you – individuals, at least – who haven’t made the leap yet, I’m sure you’re seeing something like this:
Before you go on about how much you despise the new Timeline…well, save it. There’s really no getting around this.
Awareness isn’t just about making a name for yourself. It’s about utilizing your network and being aware of others’ strengths in a way that mutually benefits both parties.
As humans, we can’t know everything. (That may be shocking!) That’s why we have friends—referrals—to ask for real-world advice.
With a straight face, I can tell you
—Jesse de Agustin, Strategist (follow Jesse on Twitter: @JdeAgustin)
Imagine: I am struck by an 18-wheeler on the New Jersey Turnpike and fall to my unfortunate death. While I’d be dead, pressing legal – and philosophical questions remain. Does “Jesse” continue to “persist” across time through his online profiles? Do they turn
Just the other day, I read a news report commenting on how relatively few lawsuits have resulted from the explosion in the use and popularity of Twitter, especially given all the potentially actionable statements made using that social media platform.
Well, here’s one of interest, hot off the press so to speak, not only for
— Laura Gutierrez
Whether you believe in personal branding or not, there is some truth to the fact that how you portray yourself off- and on-line is extremely important. Call it “personal branding” or online reputation…whatever you want, as long as you monitor it and shape it in the way you’d like.
A major component