Starbucks is moving away from green straws, actually any plastic straws, to live a little more green. So, we’re unlikely to see any straw trademark filings, despite decent look-for advertising.
While Starbucks appears to have drawn the short straw at the USPTO on its efforts to federally-register a pair of green dot marks,
A couple of weeks back, I captured this image from a t-shirt for sale in Starbucks’ backyard — at a shop in the Pike Place Market area of Seattle:
One of the things it brought to mind for me is the dozen year long trademark dilution case that Starbucks lost, over and over,
We’ll soon see whether coffee truly goes hand in hand with closers, at least in one famous brand owner’s quest for registration of a non-verbal, non-traditional color trademark at the USPTO. I’ve been noticing Starbucks focus on green straws lately, with the door signage shown below, offering a pretty creative use of “look-for advertising”
Dumb Starbucks opened in Los Angeles last week serving Dumb Frappuccinos and Wuppy Duppy Lattes. As I read the article, I scrolled back to the topic to make sure I wasn’t reading The Onion. Sure enough, I was reading the Los Angeles Times. This Dumb Starbucks was real, and Starbucks was