Jason Voiovich, VP, Marketing, Analytics & Research Services, Logic PD
distinctive |disˈtiNGktiv|
adjective
characteristic of one person or thing, and so serving to distinguish it from others: juniper berries give gin its distinctive flavor.
– New Oxford American Dictionary
I hadn’t heard of kombucha, much less Certified Organic craft kombucha. (Somewhere, a hipster is crying
-Martha Engel, Attorney
Up here in the North, we are big fans of the store that has it all – Target. In fact most Minnesotans will often joke that we cannot step foot in a Target store without spending at least $100 and walking out with items we never intended to purchase on
–Aaron Keller, Managing Principal, Capsule
Love and hate are only emotional states, but we’re swimming in murky waters today. In response to a massacre in South Carolina the politicians are fighting to remove the “rebel” flag as an icon. Then, we see a movement here in the Minneapolis community to remove the name
When I moved from Minnesota to Wisconsin to go to college, among the local customs that I had to get acclimated to were the revulsion against the word “pop” for carbonated beverages named “soda;” hearing classmates say “I just need to find the time machine” when they meant an ATM branded with Tyme; and the
–Ben Kwan, Attorney
I love living in Minneapolis. The quotient for savvy and sophisticated branding is high – an opinion reinforced every time I glance out my office window.
Today, I have two examples of fantastic marketing in the public square. One has been around for quite some time, the other is brand new. One
Maybe my memory is worsening with each year, but I have to admit that I do not recall “Black Friday” existing as a child. I know that I didn’t have school and I know that a lot of adults had the day off. I’m certain that quite a bit of shopping happened, but I don’t
–Catlan McCurdy, Attorney
When I moved to Minneapolis four years ago, I mentioned in passing that there was a noticeable lack of Wal-Marts in the suburbs surrounding the Twin Cities. I don’t have a particular affinity for shopping at Wal-Mart, it was just a casual observation. Still, the friends I was with at the time
Welcome to another addition of Non-Verbal Logos that truly stand alone (without words). Other additions here and here. The latter was generously republished by David Airey.
So, as we’ve said before, pictures can say a thousand words, but which logo doesn’t belong here:
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My answer below the jump.Continue Reading Which Non-Verbal Logo Doesn’t Belong?
A couple of weeks ago I posted an Accountemps billboard advertisement that prominently features what appears to be a 3M Post-it brand removable adhesive note, and I asked whether it constitutes fair use, and whether 3M’s permission is necessary to run the advertisement, since 3M owns a federal trademark registration for the color "canary yellow" in connection with these notes.
As the comments to that post reveal, some recognize the billboard image as a 3M Post-it note, and believe permission should be required to run the ad, others were unaware that 3M has a trademark on the color canary yellow, others believe that yellow adhesive notes are generic, and several apparently believe that even if the billboard depicts a 3M canary yellow Post-it note, no permission should be required. In fact, several pointed out that yellow adhesive notes can be obtained from a variety of sources, raising the question of how close those shades of yellow are to 3M’s trademarked canary yellow?
So, just for you, I collected six different pads of yellow-colored adhesive notes and fixed them to a dark green background for a little follow-up quiz. Can you identify any "canary yellow" and name the sources of the six different yellow adhesive notes shown below (answers below the jump)?
— Karen Brennan, Attorney
Last week, the Minneapolis/St. Paul Business Journal reported that Coach filed a complaint in New York against Minneapolis-based Target Corporation, alleging infringement of two of its handbag designs. Coach claims Target’s new designs are too similar to two of its bags, including the Ergo and Signature Patchwork bags:
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Target is not
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