Imagine my surprise this morning, after having blogged just yesterday about rote airline instructions concerning the danger of electronic devices in Lacking Credibility, to see the cover story for USA Today read: "Many Fliers Refuse to Turn Off Electronic Gadgets."
Incidentally, not this Gadget, but that’s another story altogether.
Recall that yesterday, in writing
—Neil F. Anderson, Founder/President, The Courage Group, Inc.
Having already discussed Why Publicity Matters last week, the most effective publicity strategy is to position yourself as an expert in your field. Notice how the media, especially television, seems to have the same experts come on shows to comment on stories etc. This did not
With more than a little help from Betty White and Abe Vigoda, Mars topped USA Today’s AdMeter for 2010 Super Bowl television advertisements.
For anyone out there who thought Abe Vigoda had passed on, and Mars’ ad was just another technological resurrection of a dead actor to sell products, like me, you’re operating on old
A couple of hours ago Kare 11 News in Minneapolis reported "Lions Tap wins settlement with McDonalds."
Absolutely no details about the settlement were provided, so it’s hard to understand how Kare 11 is able to pronounce this as a "win" for Lion’s Tap over McDonalds, although it certainly plays into the seductive David and Goliath