Collaborations in Creativity & the Law ®
– James Mahoney, Razor’s Edge Communications
Brands are all about resonance; specifically, resonance with the individual. As I see it, the brand inclinations of individual people fall into three categories:
Each of us gives primary loyalty to brands that we feel represent “who” we are. These brands have been described as “choices for which there…
Like most holidays, the Fourth of July is inextricably linked with childhood memories, the smell of amazing food, time with family, and yes, even brands and trademarks. While logos and brand names for marshmallows and hot dogs are seared into my memory, the most powerful symbol of this particular holiday (and maybe the most recognized…
By Debbie Laskey , MBA
Did you see the sequels for Rocky, Star Wars, or Harry Potter? If you did, then you understand the concept of a movie sequel. Some characters are the same, and some plot lines continue, but above all, the brands remain the same. Directors and producers spend millions to make sure…
The letter "W" is an interesting one. Besides being the twenty-third letter in the alphabet, it is the only one having more than one syllable; it has three — unless it is pronounced with two: dub-yah.
It is more than a bit ironic that — as a truncated single-letter brand — W, in most cases, has three times the syllables…
Wendy’s is a brand that claims to not cut corners: "For Wendy’s, square isn’t so much a shape as a promise to not cut corners."
As a trademark type, the focus on the square shape and surrounding symbolism leaves me wondering whether Wendy’s is cleverly laying the groundwork for claiming non-traditional trademark rights in…
–Susan Perera, Attorney
I recently read Nora Reed’s blog post, Locate your Brand on the Color Spectrum, on Logoblog. Nora identified a trend, which you may have noticed from time to time, that some industries tend to congregate in a specific color scheme.
For example, fast food logos tend to be in the red/yellow…
Brands communicate with the world through a series of message delivery systems such as broadcast advertising, web sites, company representatives and product interaction. These systems utilize brand signals to communicate. While these signals commonly take the form of brand names and logos, they can also extend into sight, sound, touch, taste, smell or even action…