We’ve been down this road before, some themes intersect, and trademark value is filtered out:
The intersecting themes on tap for the day are: Zero, Branding, Trademarks, and Loss of Rights.
ZEROWATER is a perfectly suggestive, inherently distinctive, and federally-registered trademark with “incontestable” status as a source-identifier for “water filtering units
We’ve had a lot of nothing — meaning zero, and the trademark meaning, if any, of zero — on our mind lately, so imagine my surprise to see this soap “brand” for the first time last week in a hotel:
Not sure how to pronounce it, but as we know, there really
We’ve been writing about the COKE ZERO trademark for nearly a decade now, noting in 2014:
“[I]t will be worth watching to see whether the [TTAB] finds that ‘ZERO’ primarily means Coke or just a soft drink having ‘no calories, you know, a drink about nothing . . . .’”
Turns out, in May