Hewlett-Packard (“HP”) and Dell are engaged in battle over the acquisition of 3PAR. 3PAR is a small storage company that has innovative technology to handle the amounts of documents, photos, and videos being uploaded to the Internet every day. Just how important is this storage company HP and Dell’s cloud business? Thomson Reuters estimate that 3PAR’s revenue for… Continue Reading
Tag Archives: Dell
iPad, the Latest Brand Bait?
Posted in Advertising, Branding, Dilution, Fair Use, Famous Marks, Infringement, Marketing, Product Configurations, Sight, TrademarksPutting aside, for now, the unsettled question of who currently owns the iPad trademark, and Dan’s perspective on Apple’s trademark clearance strategies, from last week, look at what our finely-tuned e-mail spam filter just snagged: It is a similar story to my previous Free Dell XPS Laptop Spam Scam? blog post from last December. Here, however, the Apple, iPad, and the (possible) iPad configuration… Continue Reading
Free Dell XPS Laptop Spam Scam?
Posted in Advertising, Fair Use, Marketing, TrademarksWhat if you were told that if you agreed to "test" a Dell XPS laptop you could keep it, for free? Would you expect the offer to be from Dell Computer? After all, who else but the manufacturer would care to give a computer away for simply having you test it? Would you at least expect… Continue Reading
You See Blue Ovals, I See 3D Spheres
Posted in Advertising, Branding, Famous Marks, Guest Bloggers, Marketing, Sight, TrademarksI must admit, I was quite intrigued by Dan Kelly’s Duets blog entry “I See Blue Ovals” (August 28, 2009). It got me thinking about some of the trends occurring in logo design today. My 20+ years in the world of branding has witnessed a few notable changes. Perhaps the most significant is the application of… Continue Reading









