The October/November issue of Brand Packaging magazine just hit the streets and I’m deeply honored to say that my piece entitled "A Trademark Touch: Strategies for Owning and Protecting Touchmarks" is this issue’s "cover story" (minus the skull and crossbones).
The digital version can be read here. I hope you find it eye-opening in a tactile kind of way.
By the way, I’d love some feedback on it.
What is your favorite touchmark anyway?