–James Mahoney, Razor’s Edge Communications
Years ago, I was washing my hands in the office men’s room. Next to me was a wheelchair-bound guy washing his at the appropriately lower sink.
I was thinking that the lower sink was a good idea when I noticed that the paper towel dispensers were all at “regular” height.
The Dieline posted their top 100 packaging designs of 2011 this week. Go on, check it out. It’s a great list, full of iconic and not-so-well-known brands. And, it’s a good lesson in marketing.
If your business is one that sells a product, encased in some kind of packaging, I strongly suggest taking notes on
Augmented Legality writes:
"Soon, technologies that augment our sense of touch may lead to a rush of trademark applications seeking to protect a wide variety of artificial textures."
Brian Wassom goes on to identify an interesting new technology being promoted by Senseg, a Helsinki-based company that apparently knows a lot about tixels (tactile pixels):
"Senseg E-Sense
The October/November issue of Brand Packaging magazine just hit the streets and I’m deeply honored to say that my piece entitled "A Trademark Touch: Strategies for Owning and Protecting Touchmarks" is this issue’s "cover story" (minus the skull and crossbones).
The digital version can be read here. I hope you find it