• It looks like a super hero convention! I enjoyed.

  • Yes, they are all instantly recognizable. Not. And these are just a tiny handful of what has been and still is out there.
    Laura has a point, I think one of those belongs to Flash Gordon. And almost all of them have been affixed to the outfits of Mexican “Lucha Libre” wrestlers for the past 50 years.
    Curiously, for the most part these aren’t ascribed to electric companies which started the lightning bolt logo trend in the 1920’s or earlier. I can tell you right now, I can see a lightning bolt faster by encountering a loose socket powered by Connecticut Power and Light than by drinking Gatorade.
    Thanks for the post! Reminds us how important it is to keep a stash of Tylenol in the desk when one of these shows up from the creative department.
    OK, let’s now go for the “Swooshes”.

  • I’m more tired of “swooshes” and inverted arcs that cut into typographical logos (also lawyer-generated “non-names” that are easy to trademark and defend, but expensive to brand and define).

  • I forgot to add that among the most migraine-inducing logos are those that variously resemble the old Pan Am globe logo. There are thousands of them out there. I worked for a company that had one of them, and managing whatever trademark protection we had, among 100 countries, was difficult to say the least.
    Recommendation, stay away from globe logos.

  • Thanks Laura, Michael S and Michael G, for sharing your insights. Michael S, with respect to lawyer-generated “non-names,” one of our guest bloggers John Reinan did an interesting piece on the subject: https://www.duetsblog.com/2009/12/articles/guest-bloggers/a-marketers-perspective-questioning-the-value-of-coined-trademarks/