Upon seeing/hearing Orchid, how many will commit Orchard to memory instead?
Based on my experience, in residing on Orchid Lane more than a quarter-century, I’d venture to say, far more than you might believe — a real appreciable number.
Just this past weekend, during the age of “social distancing” guidance, someone having our
One of the problems with “trademark bullying” can be a failure to comprehend the legal standard governing most trademark disputes: Likelihood of confusion.
Another is a failure to appreciate the subjective nature of whether the legal line has been crossed or whether there has been an attempted trademark overreach.
Understanding that trademark rights
Welcome to another edition of trademark stories that are inspired by billboard advertisements:
This one was captured for obvious reasons, if you’re familiar with our interest in brandverbing:
As you know, I enjoy telling trademark stories about soaps encountered on my various trips:
Lather® (brand) soap recently caught my eye — and the lens of my iPhone — while in Palo Alto.
Interestingly, the USPTO has treated the word as inherently distinctive, in Lather’s registrations.
In other words, not merely descriptive,
Mike Lindell, has built an impressive business around a pretty simple brand name and trademark:
We’ve previously written about the MyPillow trademark, noting the apparently narrow scope of rights it enjoys, as a result of the coexistence with some pretty similar marks, including this one:
Earlier this year, My Pillow filed
Yesterday, while on the highway heading to a client meeting, I noticed a truck that looked like this:
It reminded me of the plentiful ink we’ve spilled over the years about singular iconic non-verbal logos that can truly stand alone. Remember Seth Godin’s generous insights shared, here?
Given the dominant display of
It is frequently becoming more and more difficult to remember all the topics we’ve covered here over the last — almost — nine years. A recent Snickers end cap display jogged my memory:
Turns out, eight months into this little adventure we call DuetsBlog, I wrote a blog post called Delicious Trademarks: Candy Bar Cross-Section
We follow closely and write a lot about what goes on with the Trademark Trial and Appeal Board (TTAB) at the U.S. Patent and Trademark Office (USPTO); these ironmongers do too, really well.
Serious trademark and brand owners care about TTAB decisions because many trademark disputes begin and end there, as the TTAB determines the
We’ve written a lot over the years about Adidas’ three-stripe non-verbal, non-traditional trademark. Turns out, Adidas actually owns a federally-registered trademark for the verbal, spelled-out, look-for advertising equivalent too, called: The Brand With The 3 Stripes®.
We haven’t until now probed the meaning of “stripe” though: “A long narrow band or strip,
A recent stroll through a big box store opened my eyes to a brand of steel toe boots I hadn’t encountered before, take a look at the CAT that will be protecting my son’s toes this Summer:
CAT is an excellent example of successful trademark truncation, a single-syllable truncated brand name for the four-syllable