–Dan Kelly, Attorney
You may have heard the news that iTunes has hit the 10 billion (with a “b”) mark in number of songs downloaded. Sales began in 2003. That’s an average pace of more than 1.4 billion downloads a year. Considering that a typical single song retails for $0.99 on iTunes (likely higher
–Sharon Armstrong, Attorney
At the risk of giving the readers of this blog the wrong impression about my tastes in entertainment, I have to mention the MTV show Jersey Shore. In just a few months, this reality television series about a group of proud New Jerseyans (or Jersyeites?) living at a beach house in
— Karen Brennan, Attorney
Shaun White recently won gold in Vancouver in the halfpipe with a near-perfect score. At 23, this already his second Olympic games and his second gold metal in this event. Since 2002, he has also won 9 gold, 3 silver, 2 bronze medals in the X Games. Anyone who saw
by Mark Prus of NameFlashSM
Some of my name development clients are fans of long, keyword-rich names. Obviously the appeal of a search engine spotting your website is driving this approach.
Some of my naming clients are fans of short names that can be easily shared on Twitter.
Which approach is better?
I will
More on single color trademarks today. Eighteen months ago, Wolf Appliance obtained a federal trademark registration in connection with "a red knob or knobs" of "domestic gas and electric cooking appliances, namely, ranges, dual-fuel ranges, cooktops, and barbeque grills."
Wolf put its registration to the test a couple of weeks ago in a federal
Putting aside the questions of whether Tiger Woods needed to or should have made a public apology, the timing of it, and even the content of it, now that Brand Tiger made the decision to do so and did so last Friday, I’m interested more with how Tiger conveyed it and the likely impact it will have on
Twelve more days until an all-star panel of speakers share their insights during an in-depth focus on arguably the most important trademark issue to brand owners, marketers, naming consultants, and their trademark counsel. The seminar will focus on the many faces of trademark confusion, with a special focus on initial interest confusion, reverse confusion, survey evidence
Recently, a new Verizon commercial caught my eye. Perhaps you’ve seen it:
This immediately reminded me of a circa 1993 (has it really been that long?) De Beers commercial (seen here). Apparently, this is one of at least two Verizon commercials intended to "spoof" some of the classic, well-known commercials from our past. My immediate reaction, to
Losing a trademark challenge is bad news, right? It’s costly, it’s embarrassing, and it can damage a brand’s reputation.
And yet in one well-known instance, losing a trademark challenge didn’t hurt a brand at all. In fact, it ensured the brand’s immortality.
The product name I’m thinking of existed for just three years in the 1990s before the death-dealing trademark challenge. The company name survived in slightly altered form; the product name was replaced by a series of successor names.
Now, more than eleven years after that legal defeat, the original product name is still used, erroneously but ubiquitously, to describe an entire class of products—products that themselves exist mostly as fading memories.
What’s the product name?
I’ll give you one more hint: it’s a technology brand.
Answer after the jump.Continue Reading Name That (Zombie) Brand
