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GeeWhiz: Another Edition of Trademark AlphaWatch

Posted in Advertising, AlphaWatch, Branding, Food, Guest Bloggers, Marketing, Trademarks, Truncation

In this edition of AlphaWatch, it appears another major brand owner is flirting with truncation and wants to be g too (of course, not to be confused with G2 or even G for that matter), despite the fact that the products associated with each brand might be considered complementary (assuming you’re looking to break a sweat):

So, guess who appears to be working on developing their own family or series of lil’ g marks (of course, not to be confused with another’s G Series)? Visual answer below the jump:


So far, no federal trademark applications appear to be on file, so how serious can they b with g?

These are the only alpha marks I could find on the USPTO database for Gap, so there appears to b, let’s say, a serious gap in their trademark coverage:


Hat tip to Nancy Friedman of Fritinancy Blog.

So, what do you think about this recent branding truncation strategy for Gap’s new fitness line for women, will it be a successful business move?

And, from a legal perspective, is Gatorade likely to object? If so, would they have a leg to stand on?