Skip to content

Menu

HomeAboutContactSubscribe
Search
Close
DuetsBlog ® logo

Collaborations in Creativity & the Law ®

Home > Branding > Mayo Clinic Logo loses lower case visual identity

Mayo Clinic Logo loses lower case visual identity

By Steve Baird® on December 10, 2011
Posted in Branding, Famous Marks, Marketing, Trademarks

We’ve already written a bit here about the trend toward lower-case branding and visual identity:

Although I’d like to invite and actually welcome the far more professional wisdom of our trusted visual identity brethren and other learned branding and marketing types, until then, I’m guessing this trend has at least something to do with wanting to position a brand as being friendlier, less stiff and formal, more accessible, kinder, and gentler, etc. Perhaps a visual identity more likely to create a stronger emotional bond and connection between the brand and its consumers?

To the extent that is the marketing and/or brand identity logic behind the trend, what does that say about a world-famous medical and health care brand that moves in the opposite direction, leaving behind the lower-case visual identity in favor of an all caps type style?

  

              (1976-2001)                                   (2001-2010)                                 (2011-Present)    

For what it’s worth, my strong and favorable feelings toward the brand — as a patient — haven’t changed through these various transitions (honestly I never noticed them until this past week), but I’ll have to say, I do favor the current version for some unknown reason.

For more on the history of the various Mayo Clinic logos over the past century, check out pages 24-25 of Rochester Magazine’s December 2011 issue, here.

Tags: Emotion, Emotions, Logo, Logos, Lower Case Letters, Mayo Clinic, Rochester Magazine, Visual Identity
Print:
Email this postTweet this postLike this postShare this post on LinkedIn
Related Posts
RapalaObiWan
Rapala Billboard Ad Collection for 2020
June 15, 2020
CoronaPOB
Is it Curtains for Corona?
February 3, 2020
chefs
Food Fight in NYC!
March 21, 2019

Stay Connected

Subscribe to this blog via RSS Twitter

Duets Blog Authors

Photo of Steve Baird®Steve Baird®
Photo of Tiffany BlofieldTiffany Blofield
Photo of Tucker ChambersTucker Chambers
Photo of Draeke WesemanDraeke Weseman

Topics

Tags

Archives

Blogroll

  • Brand Autopsy
  • Brand New
  • brandGEEK
  • CapsuleBlog
  • CatchThis
  • Counterfeit Chic
  • Fritinancy
  • Idea Peep-Show
  • Intellectual Property Law Blog
  • Las Vegas Trademark Attorney
  • Likelihood of Confusion®
  • LoTempio Law Blog
  • Marketing Power: American Marketing Association
  • Name Wire: The Product Naming Blog
  • On Brands
  • Packaging News
  • PSFK
  • Rebecca Tushnet's 43(B)log
  • Romenesko
  • SCOTUSBLOG
  • Seattle Trademark Lawyer
  • Seth Godin's Blog
  • Silicon Valley IP Licensing Law Blog
  • The Dieline
  • The FairWinds Blog
  • The Trademark Blog
  • The TTABlog

Links

  • ABA Journal
  • Capsule
  • Contemporary Intellectual Property, Licensing & Information Law
  • Domain Tools
  • Federal Trade Commission
  • Franklin Pierce Law Center
  • Ingenuity Marketing Toolkit
  • Internet Archive
  • Legal Marketing Association
  • Marketing Power: American Marketing Association
  • The Hollywood Reporter (THR)
  • Trademark Trial and Appeal Board
  • U.S. Copyright Office
  • United States Court of Appeals for the Federal Circuit
  • United States Patent and Trademark Office
  • USPTO Trademark Soundex
  • WayBack Machine
  • YouTube

Stay Connected

Subscribe to this blog via RSS Twitter
Privacy PolicyDisclaimer
Copyright © 2022, SRB IP Holdings LLC All Rights Reserved.
Law blog design & platform by LexBlog LexBlog Logo