Juut, an award-winning salon and spa founded in Minneapolis, has grown over the last 30 years, expanding into Arizona and California, with a focus not only on beauty, but health and wellness.
Juut was founded by David Wagner (author of Life as a Daymaker — How to Change the World by Making
Hat tip to Sri for capturing this image of a passing by backpack, illustrating how much a little spacing can end up making all the difference in the world, when it comes to brand identity:
To the extent, IV IKE, I VIKE, or even IVIKE might be a legitimate backpack brand, when the letter
Unless you have created a highly stylized, distinctive, graphic representation of a generic designation, perhaps something like the Miller Lite script, don’t bother trying to own or enforce it:
Most likely, you’ll end up regretting the decision to enforce, when the court of public opinion weighs in, after the social media shame-wagon flogs
Let’s suppose you’ve been asked to search and clear the name of a bar, without seeing the design mark in the upper right and lower left hand corners of this photo (from a recent trip to Boston):
When I first saw this design logo, I thought the name was probably W Bar, so you know
Sorry team, I forgot I was up today, so this will be a quick one, with an invitation to review a couple of gems from the past:
A Red (& White) Letter Day for Branding
Without GameStop, It’s Just a Hat Trick . . . .
Given the long history of using the red/white letter
Brand New Blog recently reported on the unfortunate, but unsurprising piercing of Lance Armstrong’s name from the logo and visual identity of the Livestrong Foundation:
It is no longer about the man, but the mission — still a laudable one:
For more on the fall of Lance Armstrong and his once unstoppable personal brand, see
Do you suppose the author of this article knows that Ball Park is a federally-registered brand name and trademark, not an unprotectable generic term synonymous with hot dogs and frankfurters? The growing prevalence of lower-case brand styles and visual identity has complicated the answer to this question a bit, I suspect. Nevertheless, we should probably
What started as a fatherly trip to the mall with my daughter and one of her friends will end with a couple of blog posts, at least.
I don’t spend a lot of time in malls, so when I do, I’m typically on brand alert.
You could probably count on one hand the number
Spring break brings my family to Las Vegas this year; when we made the plans, we never anticipated leaving behind better weather in Minneapolis, especially this time of year. Oh, well. At least it isn’t slowing down our hiking adventures in the amazing Red Rock Canyon area.
Meanwhile, closer to the strip and all
We’ve already written a bit here about the trend toward lower-case branding and visual identity:
Although I’d like to invite and actually welcome the far more professional wisdom of our trusted visual identity brethren and other learned branding and marketing types, until then, I’m guessing this trend has at least something to do with wanting to position