Pull the Blinds? More Red/White Letters! By Steve Baird on January 9, 2014 Posted in Advertising, Articles, Branding, Marketing, Sight, Trademarks Sorry team, I forgot I was up today, so this will be a quick one, with an invitation to review a couple of gems from the past: A Red (& White) Letter Day for Branding Without GameStop, It’s Just a Hat Trick . . . . Given the long history of using the red/white letter scheme for a brand’s visual identity, how modern can it be?