— Jessica Gutierrez Alm, Attorney
If you watch any amount of T.V. or happened to catch either of the AFC or NFC Championship games last weekend, you’ve probably seen one of the recent cell phone carrier ball commercials.
Initially, Verizon created this commercial, wherein a series of colorful balls rolling down a ramp are used
– Draeke Weseman, Weseman Law Office, PLLC
Last week, the Chicago Sun Times profiled Loeb & Loeb attorney Douglas Masters, the NCAA’s outside counsel in charge of trademark enforcement during March Madness. Licensing the official sponsorships is big business, and enforcement demands require Masters to send out hundreds of cease-and-desist letters to both accidental infringers
Sorry team, I forgot I was up today, so this will be a quick one, with an invitation to review a couple of gems from the past:
A Red (& White) Letter Day for Branding
Without GameStop, It’s Just a Hat Trick . . . .
Given the long history of using the red/white letter
– Jake Sherlock, Law Student, William Mitchell College of Law
Move over NSA, there’s a new Big Brother in town! As you are almost certainly not aware, the Copyright Alert System was implemented on February 25, 2013. The CAS is the result of an agreement between the Copyright Industry (particularly the MPAA and
As you may recall, I’ve reported before about the trend toward and popularity of red & white letter branding and visual identities, so I couldn’t resist snapping this photo of a new strip mall in Eden Prairie, Minnesota, over the weekend:
Since GameStop wasn’t featured in this strip mall, the line-up of SmashBurger, SportClips, and
We’ve noticed and commented on a variety of branding techniques and trends over the past couple of years:
Verizon Communications Inc.’s recent acquisition of cloud-computing company Terremark Worldwide Inc. caused some analysts to speculate that there may be more consolidation in the cloud-computing industry. Consolidation in the cloud-computing industry would not be surprising since, according to Gartner’s Hype Cycle, cloud computing is at the top. This means there are many market participants in the cloud-computing
–Susan Perera, Attorney
There seems to be few industries with such fiercely combative advertising as wireless phone service providers. Reminiscent of the cell phone map advertisement war in 2009, 4G advertising is certainly on its way to the same level of tension. Sprint, Verizon, T-Mobile, and AT&T have all rolled out 4G advertising in the
–Dan Kelly, Attorney
Continuing on my previous comments that the entity(-ies) responsible for the Droid phone (i.e. Verizorolagoogasfilm, or whatever the consortium of Verizon, Motorola, Google, and Lucasfilm is going by these days) are not necessarily following the “don’t be evil” motto, the billboard below, found along a very busy interstate, strikes me as poorly
–Dan Kelly, Attorney
As Steve has noted, I find it amusing that the Droid phone from Verizon licenses DROID from Lucasfilm Ltd. To my mind, the Droid “eye” theme is a poor imitation of another famous fantasy character: the Eye of Sauron, from Tolkien’s Lord of the Rings trilogy. When I see