A day doesn’t go by without my GoogleAlert spotting another online reference to some purported example of “trademark bullying.”

It seems like just about any private assertion of trademark infringement will trigger the use of the term as a very public knee-jerk response.

As you know, we’ve spilled a lot of ink, writing about the topic of “trademark bullying” — and honestly, I’m growing a bit tired of the label, so I’m proposing a modest re-branding effort: Trademark Hooliganism.

As you might have imagined, under these new branding guidelines “trademark bullies” = “trademark hooligans” and, as for the lone actor, “trademark bully” = “trademark hooligan.”

Over 3,000,000 results currently exist for a Google search of “trademark bullying” — with DuetsBlog coverage consistently on the first page of results.

Alas, it appears from a similar Google search of “trademark hooligans” that I haven’t coined the term, so according to this effort, it necessarily will compete with other already existing uses referring to the well-recognized antics of certain known troublemakers.

What inspired this post? Hat tip to Nancy Friedman in choosing “hooliganism” as the word of the week on her award-winning Fritinancy blog just yesterday, where the term is shown to mean: “Rioting, bullying, and rough horseplay.”