– Mark Prus, Principal, NameFlash
With apologies to The Beatles for borrowing a lyric from their song “All You Need Is Love” from The Magical Mystery Tour album, branding that uses “Love” or its symbols are scientifically proven to give persuasion a boost.
Southwest Airlines has understood the power of love for quite a while
We’re fans here of saying that we aren’t Dr. Nos; we try to create a symbiotic relationship between creatives and their lawyer counterparts. But more often than we realize, the advertising world affects the legal one. I may not yet have a decade in the legal business, but I can spot trends when I
It isn’t often that Forbes and Arcade Sushi are reporting on the same story. But some news is so big, so ground breaking, and so important that all media outlets cannot, in good moral consciousness, fail to comply with their duty to inform the public. Obviously, I’m talking about Microsoft’s potential reboot of the Battletoads
– Draeke Weseman, Weseman Law Office, PLLC
Now the dilemma…what to name the place. Simple. What else brings a gleam to men’s eyes everywhere besides beer, chicken wings and an occasional winning football season? Hence the name Hooters. Supposedly they were into owls. Strange.
— Hooters
This NFL season, civil rights advocates continue to make
Unless you’ve been living under rock this past week, you’ve likely heard the story of new viral sensation “Alex from Target.” Apparently, some teenage girl took a picture of him bagging items at Target, tweeted it, and watched the entire world fall head over heels for no apparent reason. According to TMZ (which
– Derek Mathers, Business Development Manager, Worrell
You won’t hear about the FDA workshop that happened at their Maryland HQ three weeks ago on the news, but it (and workshops like it) will significantly affect the way that you receive medical treatment in the future. I attended this workshop to get the inside scoop on
Long suffering Vikings fans–a population of which I am a proud/depressed member–received emotionally confusing news earlier this week. Adrian Peterson, scourge of the NFL, pled out of his felony child abuse case for a lesser charge, thereby concluding his case and avoiding jail time. This news was emotionally confusing because, while Peterson is a superlative
It’s no secret that the advertising industry relies heavily on physical appearance to sell products, especially for clothing, accessories, and even cheeseburgers. About a year ago, Brent (Lorentz, of the fellow Duets Blogger fame) discussed the prevalence of unrealistic expectations of beauty in advertising. As Brent mentioned, while ethical standards are applied to all
Love the simplicity of this comparative vodka advertisement:
Fair use by Platinka? Sorry Grey Goose, I think so.
Dear readers, do you agree?
Metaphors are a good choice for trademarks. A metaphor typically requires some thought, imagination or perception to understand the connection between the mark and what’s for sale.
Remember what a floating feather might suggest metaphorically? Yes, a good night’s sleep. So, the symbol works well as a distinctive non-verbal trademark for a pharmaceutical sleep
